Margaret Muiruri's Biography, Age, Spouse, Tribe, Real Name, Networth and Lifestyle Wikidata | Claim this profile

Margaret Muiruri's Biography in Summary

Margaret Muiruri hoped to work as a producer in Kenya's mainstream media when she enrolled in a diploma course in TV production at the Kenya Institute of Mass Communication in 2012. Instead, she became involved in the production of agricultural programs and documentaries.
 Margaret jumped at the first opportunity to produce because she wanted to become a production pro.
Margaret's responsibilities as a producer extend beyond the studio walls, with visits to farms to meet and interact with farmers, to hunt for content, and to film agricultural documentaries, all of which have broadened her skill set.

She believes that graduates of the media and film industries should stop scrambling for the few available opportunities in traditional media and instead pursue opportunities in digital television.  "The majority of graduates want to be associated with mainstream TV stations simply for the prestige." Young professionals should look for jobs that will help them advance their careers on all fronts."

Margaret emphasizes that the digital migration could not have come at a better time when asked if the switch from analogue to digital platform has yielded the desired benefits. The digital platform allows customers to select from a variety of content formats that are available. Unlike in the past, imposing content on consumers is difficult."

While the switch resulted in a flood of content and the employment of hundreds of professionals, Margaret believes that it has also resulted in the duplication of ideas, with most programs lacking uniqueness.

The biggest challenge TV on the digital platform faces, according to Margaret, is advertisers' skepticism about the slow flow of advertisements. "Before someone can advertise on your station, they must first determine the number of people who watch it." If they are dissatisfied with your coverage, they will either not advertise with you or place a few low-cost advertisements with the station," Margaret says, noting that most digital TV stations are audience-specific, making it difficult for smaller entities to reach the numbers commanded by mainstream media stations.