YouTube has become a very popular platform with over six billion hours of video streaming every month with content being uploaded by more than one billion users.
This week, Tanzanian pop artiste Nasibu Abdul alias Diamond Platnumz clocked the four million YouTube subscribers mark, the highest for any artiste in the region.
This comes barely a month after the Wasafi Classic Baby music stable boss made history by becoming the first musician in sub-Saharan Africa to clock more than one billion views on YouTube.
It was the same week top Kenyan hip-hop artistes sparred in a heated debate ignited by YouTube views.
The debate started when rapper Henry Ohanga real name Octopizzo was put on the spot by a number of rappers among them Natalie Florence alias Noti Flow.
Eyebrows were raised when Octopizzo’s song Nikupate displayed 854,000 views hours before it was released; the views declined to 479,559 shortly after.
Rapper Khaligraph was quick to accuse Octopizzo of buying views online to gain popularity.
One would be puzzled why the YouTube numbers matter to artistes and other business people and performers who upload videos on the platform.
Have you realized that when you take to social media to watch somebody’s video post, you are prompted to subscribe to the person’s channel to view the rest of the video?
What is more interesting is the fact that the advert will be very relevant to you. YouTube has a wizardly way of getting Google to know your web-surfing and viewing habits.
With over six billion hours of video streamed every single month by more than one billion unique users, YouTube is the new music gallery. They now call it the world’s jukebox.
Content creators are in rigorous race to garner subscribers to their channels, a creative undertaking that translates to money.
This money-making venture that started a few years ago has now hit East Africa. Musicians lead the way. Interest in YouTube has been spurred by the current restrictions on social gatherings.
To copyright content and avoid duplication, a YouTuber is advised to join a Multiple Channel Network [MCN] and acquire content identity, which protects intellectual online content and ensures you are the right person who gets compensated for acquired views converged from your channel.
Some of the Kenyan entertainers with massive subscribers include Willy Paul, Eric Omondi, Akothee, Michelle Anyango, Fashion Wizardry, Wabosha Maxine, Wajesus Family, Njugush and Reverend Lucy Natasha.
So how do they earn?
There are three ways Youtubers earn: One is through affiliate marketing, two, through YouTube ads, and three through sponsorships.
YouTuber Michelle Anyango revealed that she gets paid $1[sh108] per 600 views. She has over 650,000 subscribers.
One needs 1000 subscribers and 4000 hours watch time to enjoy payment to enjoy payment from adverts.
Comedian Eric Omondi enjoys close to half a million subscriptions. The lowest amount that one can be paid by YouTube is $100[about sh10,822] payable monthly.
New content creators with trending videos are also reaping a great deal. They include Kenyan Gengetone artistes, beauty tutorial channels, comedians, and pranksters.
Some of the fastest climbing newbies include Kartelo with 60,000 subscribers and comedian Flaqo who tops the newbies with close to 300,000 subscribers.