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Organizational communication plan


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Effective communication is a need for every organization. When communications are done but poorly affected or undesired feedback is gotten, there is a team crisis. To find out a model that Chen can use to make a different system, several literature pieces have been studied to come up with the managerial design on a plan. The plan must meet directing, controlling, organizing, and planning features to qualify as communication. Team building was one of the features found to be effective in creating positive relationships among the team.

Organizational communication plan

Effective communication is a required component of every organization and institution. It is defined as a process where thoughts, ideas, information, and knowledge are exchanged; the receiver understands the sender's message (Stacho, StachovaPapula, Papulova and Kohnova, 2019). In an organization's structure, information trickles down from the management to junior staff; the information being passed should contain management skills. This paper seeks to expound on creative communication plans and how effective communications strategies can help an institution. Effective communication is an important way to achieve organizational efficiency.

Literature review

According to Genc (2017) states, communications involve the transfer of information, which acquires special significance. For managers to have a thriving communication environment, they have to send precise, direct, and simple information to the receiver whether it is channeled via oral or written. Moreover, Zerfass and Viertmann (2017) studied how to create value from corporate communication. One benefit learned was that the communication value circle could help in management method for evaluating, planning, and revising directions. This paper proposed a consistent justification.

Organizational communication involves the management skills of the manager. However, it can be formal and informal. Managers, as warned by Bible to suffer consequences when a violation occurs in Provers 3 verses 27. According to Zerfass, Vercic, Nothhaft, & Werder (2018), managers must contain management principles on every message they send out.  Similarly, Wan, Cenamor, Parker, & Van Alstyne (2017) reviewed ambidexterity to unravel platform strategy. Further, Wan et al. (2017) apply SMART to create a work environment effectively.


Any communication coming from a manager is very effective in achieving its intended purposes. For instance, the staff does not want to respond to the manager's requests because of his choice method; when he sees them physically, they respond immediately; otherwise, they manage to find excuses. Zerfass et al. (2018) propose that directing, controlling, planning, and organizing should be visible within a communication process.


Planning comes in when the management sets goals and actions to be taken to realize them. What follows is strategies and deciding on what resources to put in for the success of the goals. Good communications have plans. For instance, to implement a system with planning, there should be an agreement with the staff that priorities are given to internal communicational requests.  


Organizing focuses on the manager's ability to assemble his team and work together. In a reliable information system, the manager ought to have captivated the act of coming together as a team onto the team. Organizing involves trusted working relationships. For instance, an organized group will send a communication through email, and the staff will not want to disappoint.


Dabbed as the heart of a management process, directing is a process where oversee, guide, and instruct over performance to achieve a goal already set. For example, an instruction is sent to staff to effect but it contains a harsh voice, and there is a high chance it will remain unattended to. However, with an instructive manager, staff would feel the burden compelling to follow instructions.


They are controlling entails working with the staff to evaluate their performance towards the predetermined goals. If processes can be put in place, it can guarantee the establishment of comparable, measurable, and decision-making standards.



An appropriate plan for Chen needs to meet specific criteria such as prioritizing tasks, identifying tasks' importance, and redistributing work to offset workload across the staff. To come up with a working system in this organization, the following needs to be considered—team building. The staff of an organization set goals and then work as a team to achieve them. Thus their morale is boosted when the communication is efficient. Team building creates a perception in people's hearts, thus improving communications with each other. Additionally, it reduces misunderstanding as it builds a strong relationship.

The use of the right medium is as well a component of a working system. The aim is to have a way of prioritizing communications. One way of doing this is to label each communication with relevant approved names to sort them based on their importance and urgency. Human beings can process the importance of a communication based on the relationships within the office and priority. Through directing, the team can have a standard way of prioritizing and rating its significance within the organization. However, the communication has to meet the SMART process. For smart, it has to be specific on who opens it for what; M for measurable ensures that the communication is quantifiable and be measured. For achievable, time is key as the predetermined goals are focused on. The information must be relevant to receive immediate action or feedback. If the packaging is done wrongly, the management would have to push for reminding of the staffs. Lastly, is what time does the information require completion.


Effective communication with a company occurs when a sender uses a means to communicate with the receiver who can understand the information and use the right channel to send back feedback. To achieve an effective communication plan to an organization, building the team through organizing is essential. Using a SMART model, the team will understand each communication as relevant, specific, measurable and achievable, and doable within a timeframe. This will enable them to prioritize work and work on tasks in an orderly manner.




Stacho, Z., Stachová, K., Papula, J., Papulová, Z., & Kohnová, L. (2019). Effective communication in organisations increases their competitiveness. Polish Journal of Management Studies19.

Genç, R. (2017). The importance of communication in sustainability & sustainable strategies. Procedia Manufacturing8, 511-516.

Zerfass, A., & , C. (2017). Creating business value through corporate communication: A theory-based framework and its practical application. Journal of Communication Management.

Zerfass, A., Verčič, D., Nothhaft, H., & Werder, K. P. (2018). Strategic communication: Defining the field and its contribution to research and practice. International Journal of Strategic Communication12(4), 487-505.

Wan, X., Cenamor, J., Parker, G., & Van Alstyne, M. (2017). Unraveling platform strategies: A review from an organizational ambidexterity perspective. Sustainability9(5), 734.

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